1 post tagged “law and more”

Jane Genova really gets it when it comes to business a la 2008.  The old accoutrements - out the window.  Big office?  Gone.  Limo?  It's history.

Minimalism is in.  There's an excerpt below, but you'll want to read the entire piece here.

"After all, in 2003, after my two communications boutiques tanked partly because of my greed, partly because of the digital revolution, I took a high-profile vow of poverty.  I told prospects, former clients, and everyone on my network that I have renounced excess materialism.  The only vestiges of the past were a Coach attache case and solid leather legal-pad holder. 

The business did well, then better and better.  Instead of renting pricey office space in Westport, Connecticut, I give prospects, clients and colleagues the choice of meeting in Starbucks or Barnes & Noble.  Most chose the latter because of the free WiFi.  I pop for the beverages and sinful desserts.  A lot of work gets done, w/o smoke and mirrors. My guests feel safe with me.  They know I'm not going to foist a big invoice on them."

Amen.

You'll want her URL....here it is:  http://lawandmore.typepad.com/law_and_more/