Posts (page 2)
Help a Reporter Out: Everyone's an Expert at Something
Are you a journalist? Are you involved in PR? Peter Shankman created HARO on Facebook and this media relations tool has grown into a free media source matchmaking service with more than 14,000 members.
Here’s the deal. The more reporters that use HARO, the more valuable it is. So tell your media contacts about HARO.
If you frequent social networks today, you’ll see a lot of people saying “Get Sourced. Get Quoted. Get Famous: http://www.helpareporter.com – Putting Journalists and Sources together, one quote at a time.” It's a simple idea to leverage the 14,000 members in promoting the service. So what are you waiting for? Stop by, sign up and pass it on.
Jane Genova really gets it when it comes to business a la 2008. The old accoutrements - out the window. Big office? Gone. Limo? It's history.
Minimalism is in. There's an excerpt below, but you'll want to read the entire piece here.
"After all, in 2003, after my two communications boutiques tanked partly because of my greed, partly because of the digital revolution, I took a high-profile vow of poverty. I told prospects, former clients, and everyone on my network that I have renounced excess materialism. The only vestiges of the past were a Coach attache case and solid leather legal-pad holder.
The business did well, then better and better. Instead of renting pricey office space in Westport, Connecticut, I give prospects, clients and colleagues the choice of meeting in Starbucks or Barnes & Noble. Most chose the latter because of the free WiFi. I pop for the beverages and sinful desserts. A lot of work gets done, w/o smoke and mirrors. My guests feel safe with me. They know I'm not going to foist a big invoice on them."
Amen.
You'll want her URL....here it is: http://lawandmore.typepad.com/law_and_more/
Suzanne and I were out for a walk a few days ago. At first I walked over it. Then I said, "Hey, look at that." We turned back and saw a swastika painted on the sidewalk in green spraypaint.
I was in shock - then I was furious. This is a symbol of such total hatred it's absolutely intolerable to me. Suzanne went into the business and told the manager. She was clueless. A man working for her came out and looked at it. He was just as shocked as we were. I mean what's next - Ku Kluxers wearing bed sheets? Not in my neighborhood - not now, not ever.
We went by the next day and someone had covered it with gray spraypaint.
It festers in my memory, reminding me that I've got to be aware.
Hate has no place in my community.
Just sent a letter to the editor of the Wall Street Journal. Sending off your opinion is one of our great freedoms - I love it.
Rosa Parks is one of my heroes. Through her courage one of the seminal events of the Civil Rights movement occurred. When Mrs. Parks refused to yield her seat to a white male passenger, she was arrested.
Soon thereafter, Reverend Martin Luther King and others organized the Montgomery bus boycott. Black people throughout the area, at great personal cost, refused to ride the buses on the transit system unless the rules enforcing segegation were rescinded.
Many people walked extraordinary distances, even those with physically draining employment. Ten months after the boycott began, it ended in victory. The Supreme Court ruled that segregated public transportation was illegal.
Rosa Parks, a long-time NAACP member, was trained in non-violent protest. When opportunity presented itself, she stayed seated and demonstrated personal bravery, solidarity, and exceptional values.
Just spent almost two hours on the phone with Jane Genova, one of the smartest women I know on the Internet - or anywhere. Her ability to spin voice and tone into two blogs - Law and More is one of them - has freed her from corporate America and given her gifts to many across the country. Interesting how the Internet does that for all of us who work with it.
Sun still obscured, ash fell on the windshield of the car as we looked out over Capitola's Sunday parade of tourists, surfers, beach-goers, strolling families and people sitting on the wharf enjoying music.
The occasional sound in the distance of a siren - ambulance or fire engine.
Birds singing in the oak.
A breeze rustles their leaves.
We ripped all of the carpet our of our home the week that Suzanne was on jury duty and we ate rather shapeless pasta with meat sauce and whey for dinner.
That was a tough time. The installers came in, stripped the top floor of the house bare, then began to make alterations to the floorboards while playing a terrible C&W station on the radio. The twangy tunes definitely didn't make for nice ear candy when combined with the staccato of the nailgun. Our cat Petie took refuge downstairs in my office in the corner behind my leather armchair.
I didn't. He proved smarter than I was.
Not that we're cookin' up a rack of ribs - it's wild fires that have kept the air smelling that way here in Santa Cruz county for more than a week, what with fires in Bonny Doone, Aptos and now the big blaze in Big Sur.
A couple of mornings ago it was particularly strong. I stepped out into the driveway, came back into the house and left black footprints where I'd unknowingly stepped in ash that had settled on our concrete overnight.
The sun is obscured most of the day.
Points out to me that we're all interconnected as I watch people streaming down the freeway in U-Haul trucks trying to flee the mess. Who know when this will end - looks like it's going to be a long, hot summer.
It was a few years ago....there was a mixed up phone number. Next thing I knew I was talking with Susie Bright, commentator on all things and woman about town, as she drove through the back woods. Got it straightened out - involved a famous writer I'll blog about later, but it was one of those weird things where a wrong number connects you with someone you had no idea you'd ever get get in touch with.